Emma is a Director of User Experience Research at Fidelity Investments, where she focuses on improving her fellow employees’ ability to get their jobs done seamlessly and efficiently and introducing new products and services that make their workdays healthier, and more comfortable and rewarding. Her professional experience spans the eCommerce, SaaS and FinTech worlds. She believes the key to creating great products is cultivating a deep understanding of users’ goals, contexts and needs.

Talk to me about: Customer problems you're trying to solve, your favorite UX/product development books, what you do to relax and recharge, and what you're most looking forward to doing post-pandemic.