Our first ever all-virtual UXPA Boston Conference took place on October 23, 2020. Thank you to all who attended!
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Friday, October 23 • 11:15am - 12:00pm
When UX research and organizational culture collide: Leveraging organizational design frameworks for more effective and impactful outcomes.

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Have you undertaken UX research - either as a consultant or part of an internal team - that uncovered a critical process, capability or cultural isue for the organization? As researchers, we tend to be the first ones to identify and encounter those sore spots, putting us in a unique position to consider our role and responsibility in highlighting these insights and helping others navigate through them. To help researchers when they encounter these situations, we have developed several frameworks and tools - using the lens of organizational design - to help unpack these problems when they arise, and determine how to move the work forward effectively.

This talk will:
  1. Introduce some common challenges when research uncovers misalignments in organizational behavior and culture,
  2. Present some organizational design frameworks that will help unpack these sore spots and identify where you might find leverage points, and 
  3. Identify strategies and tactics using behavior change frameworks that anyone can use to influence change.

avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey is a versatile design/research professional who specializes in the “fuzzy front end” of innovation – ranging from translating consumer insights into product/service design recommendations to developing new business models in evolving or undefined market spaces.Current... Read More →

Friday October 23, 2020 11:15am - 12:00pm EDT
3 - Independence (Strategy)