Our first ever all-virtual UXPA Boston Conference took place on October 23, 2020. Thank you to all who attended!
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Friday, October 23 • 11:15am - 12:00pm
Riding the synthesis wave: How to avoid drowning in your qualitative data

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Ever finished an amazing UX Research study, only to find yourself drowning in interview recordings and incomprehensible notes? When analyzing qualitative research, it’s tempting to take shortcuts, because the analysis process can be so time consuming and hard. However, the rigor of your analysis can make or break the impact of your results and recommendations.

We’ll explore the common analysis pitfalls within UX research and illuminate techniques to improve your synthesis process. Learn how to mitigate the influence of your own bias and transform surface level patterns into nuanced, meaningful insights to level up your research findings.

avatar for Margot Lieblich

Margot Lieblich

Research Lead, HubSpot
After stumbling into a design thinking workshop while working in healthcare IT, I found my passion in the field of UX and design research. Since that happy accident, I've gone on to complete my Master's in Human Factors and Information Design at Bentley University and currently work... Read More →

Friday October 23, 2020 11:15am - 12:00pm EDT
1 - Back Bay A/B (Research)