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Friday, May 29 • 2:00pm - 2:45pm
Riding the synthesis wave: How to avoid drowning in your qualitative data

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Ever finished an amazing UX Research study, only to find yourself drowning in interview recordings and incomprehensible notes? When analyzing qualitative research, it’s tempting to take shortcuts, because the analysis process can be so time consuming and hard. However, the rigor of your analysis can make or break the impact of your results and recommendations.

We’ll explore the common analysis pitfalls within UX research and illuminate techniques to improve your synthesis process. Learn how to mitigate the influence of your own bias and transform surface level patterns into nuanced, meaningful insights to level up your research findings.

Speakers
avatar for Margot Lieblich

Margot Lieblich

UX Research Intern, Liberty Mutual
I started my journey to UX and design research while working in healthcare IT, where I was constantly speaking with doctors, nurses, and other clinical users about their experiences with technology in the hospital. As I empathized with their struggles and learned about their goals... Read More →


Friday May 29, 2020 2:00pm - 2:45pm
1 - Back Bay A/B

Attendees (7)