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Friday, May 29 • 1:00pm - 1:45pm
Beyond the Binary: Design Principles for Gender-Identity Inclusion

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Gender identity isn’t binary. But until now, our platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company.

So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.

It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. The lead researchers will share:
  • How they designed the research—and why we launched it
  • What they found from the conversations, research and prototype testing
  • How you now can conduct more inclusive research
  • How you can use the insights to make your company more inclusive

Friday May 29, 2020 1:00pm - 1:45pm
1 - Back Bay A/B

Attendees (4)