Gender identity isn’t binary. But until now, our platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company.
So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.
It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. The lead researchers will share:
- How they designed the research—and why we launched it
- What they found from the conversations, research and prototype testing
- How you now can conduct more inclusive research
- How you can use the insights to make your company more inclusive
Link to slides:
https://docs.google.com/presentation/d/1pbQ8eYevqEEk707ldFdPXBYiedJXXN0X54ZeeC-xgSk/edit?usp=sharing
