Our first ever all-virtual UXPA Boston Conference took place on October 23, 2020. Thank you to all who attended!
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Friday, October 23 • 1:30pm - 2:15pm
Beyond the Binary: Design Principles for Gender-Identity Inclusion

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Gender identity isn’t binary. But until now, our platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company.

So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.

It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. The lead researchers will share:
  • How they designed the research—and why we launched it
  • What they found from the conversations, research and prototype testing
  • How you now can conduct more inclusive research
  • How you can use the insights to make your company more inclusive
Link to slides: https://docs.google.com/presentation/d/1pbQ8eYevqEEk707ldFdPXBYiedJXXN0X54ZeeC-xgSk/edit?usp=sharing

avatar for Jess Mons

Jess Mons

Director of Business Intelligence, dscout
Jess is the Director of Business Intelligence at the mobile research platform dscout. They have dedicated over eight years to telling stories with data. From their 3+ years spent as one of the company’s Lead Research Advisors, they also gained experience designing, executing, and... Read More →
avatar for Lindsey Brinkworth

Lindsey Brinkworth

Research Analyst, dscout
Lindsey is a Research Analyst with the Studio consulting team at dscout and considers herself to be a genuine ‘People Nerd:’ passionate about building empathy and understanding her participants. During her 3+ years with dscout, she has worked hand-in-hand with some of the world’s... Read More →

Friday October 23, 2020 1:30pm - 2:15pm EDT
1 - Back Bay A/B (Research)