Our first ever all-virtual UXPA Boston Conference took place on October 23, 2020. Thank you to all who attended!
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Friday, October 23 • 2:30pm - 3:15pm
Why UX Matters: The Chips and Pickle Story

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Even the smallest interface decisions can have a seismic effect on business. Yet digital product teams continually miss the little things. Why? Join me on a tour of seemingly insignificant interface design quirks that have changed history, caused mass panic, otherwise upended society, and completely ruined my sandwich.

Because screen-based interfaces are central to modern life, our day-to-day design work has great purpose and value. We banish interface rage. We help businesses save and make serious money. We keep people safe from disaster and yes, even pickles. You hardly need a better reason to get up in the morning.

avatar for Dean Schuster

Dean Schuster

owner/principle, truematter
Founder and partner of truematter, a user experience strategy firm, Dean has created user-centered digital products for 25 years. He oversees truematter’s UX practice, leading strategic engagements for regional organizations as well as the Fortune 100.Dean specializes in defining... Read More →

Friday October 23, 2020 2:30pm - 3:15pm EDT
3 - Independence (Strategy)