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Friday, May 29 • 3:15pm - 4:00pm
Building a UX Practice in the Face of Resistance

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We all know that building a user experience practice can be a challenging and rewarding experience. Whether you’re a team of one evangelizing UX throughout your company or trying to keep pace with your company’s rapid growth while scaling a team, there are plenty of challenges that will be thrown your way.

It takes time, patience and resilience to build a user experience practice. It’s as true today as it was over twenty years ago when many of our panelists began in the industry. Sometimes we could walk right into organizations and establish our presence and practice. Other times, we had to prove our worth before we could even start the work. In some cases, we had exposure to c-level executives and leaders, where conversations began with, “Who are you?” and “What do you do again?” And we had the opportunity tell them. We have stories to tell and explaining to do.

There is no one-size-fits-all approach for success for this process, which is why we’re bringing together a panel made of people with varied experiences. Our panel has experience building, growing, and scaling UX teams. We have experience working in tech companies like Facebook, HubSpot, NetApp, Rocket Software, SeaChange International and TripAdvisor; financial services and insurance companies like Bank of America, Fidelity, Putnam and Sungard and; large defense companies such as Raytheon; and eCommerce companies like Staples. In this interactive session, our panelists will reveal the challenges they faced, some successfully, some not. We will explore scenarios that we have encountered through the years and offer lessons learned and tactical approaches that have worked. And we will also invite the audience to tell their stories, too.

Moderators
avatar for Bob Thomas

Bob Thomas

Founder and Principal, User Research Consultant, LLC
Bob Thomas runs his own user research consultancy. Previously, he was Director of User Research at Liberty Experience, where he worked for 11 years building a user research practice and managing a team of 10 user researchers. His background includes user experience research, usability... Read More →

Speakers
avatar for Loi Sessions Goulet

Loi Sessions Goulet

Research Director, Tripadvisor
Loi Sessions Goulet leads the UX Research team at Tripadvisor, establishing the research function as a team of one before building out a team of researchers across the organization.  Prior to Tripadvisor, she was an early member of the Research team at Facebook. Loi holds a PhD in... Read More →
avatar for Craig Cailler

Craig Cailler

Product Design Manager, Privafy
Craig Cailler is the Product Design Manager for Privafy. He has previously managed and lead user experience teams in several industries including defense, finance, telecommunication and software development. Craig has spent most of his career in smaller team constructs, finding creative... Read More →
avatar for Rich Beauregard

Rich Beauregard

Senior UX Manager, Cloud Business Unit, NetApp
Richard Beauregard is a Senior UX Manager at NetApp. He built a UX practice at NetApp from the ground up to its current size of five in just under three years. Previously, he build an IA practice at Staples from a team of two to over ten. His background includes graphic design, art... Read More →
avatar for Lauren McKenzie

Lauren McKenzie

Director of Product Design, HubSpot
Lauren McKenzie is Director of Product Design at HubSpot where she helps teams solve the pain of marketers, sales reps, and support professionals by creating remarkable customer experiences within the HubSpot software. Prior to HubSpot, Lauren was Director of UX Design at Fidelity... Read More →


Friday May 29, 2020 3:15pm - 4:00pm
4 - Republic A/B

Attendees (6)