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Friday, May 29 • 3:15pm - 4:00pm
How to Win Allies and Influence Products: The 5 People You Meet as a UX Professional

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Throughout your career as a UX Professional - designer, researcher, writer, or anything in between - you’ll collaborate with many types people in your organization along the way. But what do you do when some of the people you work with don’t believe in the value of UX? Or think UX is a “nice to have?” How about the people who want you on every. single. project? Or the ones that think they could design it better? Worst of all, what if they don’t even know what UX is?

Fear not – we've figured it out.

During this presentation, you’ll learn about 5 distinct types of people you’ll meet and work with during your UX career: The Skeptic, The Phony, The Hurdle, The Bulldozer, and The Believer.
Some will be challenging; others encouraging. We’re going to explore each of these individuals, identify strategies you can use to work with them most effectively, and discuss how you can turn them into a UXer’s ultimate partner- the Believer.

Our end game? To help you create a pool of allies who support UX and advocate for your users - and you.


Christine Fiore

Manager, CX Innovation, Liberty Mutual
avatar for Bridget Nelson

Bridget Nelson

CX Designer, Liberty Mutual

Friday May 29, 2020 3:15pm - 4:00pm
5 - Liberty B/C

Attendees (7)