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Friday, May 29 • 2:10pm - 2:20pm
Graduating from Metrics to Analytics: How to Approach Measuring and Trending

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To continue improving UX, we could all agree that we want access to good analytics, but how do you actually analyze all that data to tell a story? Numbers themselves don't mean a thing without proper context and an understanding of the goals and signals--it is then that proper KPIs can be derived and presented. Metrics can help you understand how your website or application is performing and how your users are interacting with it. Whether it's your employee portal, custom app, event microsite… CMSs and analytics packages can tell you a lot about how they're being used, but how do you think about interpreting and leverage those metrics?

avatar for Jonathan Ralton

Jonathan Ralton

Senior Product Manager / Strategy & Design Team Lead, Insight - Digital Innovation
A certified product manager and scrum master, Jonathan leads efforts to envision technical solutions--addressing complex business problems and exploiting emergent opportunities. Beyond investigating challenges and defining strategies, he\'s intimately familiar with agile approaches--shepherding... Read More →

Friday May 29, 2020 2:10pm - 2:20pm
6 - Commonwealth

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