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Friday, May 29 • 2:00pm - 2:45pm
UX in the Discovery Phase: Building the Right Thing

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Research and design needs to live at the beginning of the product life cycle, so energy is spent on building the right thing, not fixing the built thing.

With limited resources, UX teams need to be focused. UX has helped companies learn about what their customers want and need. But too many skip the next, crucial step of discovery and jump straight to building a solution.

We’ll share 3 case studies on when hypothesis-driven design has helped mitigate risk while still getting the product out the door as quickly as possible. Listen to the key challenges in this unique phase and learn how to overcome them, including: setting realistic goals for this phase, determining scope, getting team support, and earning stakeholder buy-in.

avatar for Lis Pardi

Lis Pardi

Director, Experience Design, Mad*Pow
Lis is an Experience Design Director at Mad*Pow and in past roles has been an information architect, usability researcher, interaction designer and general supporter of the floppy disk save icon. She has an MS in Library and Information Science from Simmons College and has worked... Read More →
avatar for Erin Freeburger

Erin Freeburger

Sr. UX Researcher, Akamai Technologies
I create solutions to real problems through research, design thinking, innovation, and good ol’ common sense. I am proud that my research and insights have made a difference in the lives of millions of people around the world—and even helped save lives—by bringing simplicity... Read More →

Friday May 29, 2020 2:00pm - 2:45pm
5 - Liberty B/C

Attendees (2)