UXPA Boston Conference 2020

Research and design needs to live at the beginning of the product life cycle, so energy is spent on building the right thing, not fixing the built thing.

With limited resources, UX teams need to be focused. UX has helped companies learn about what their customers want and need. But too many skip the next, crucial step of discovery and jump straight to building a solution.

We’ll share 3 case studies on when hypothesis-driven design has helped mitigate risk while still getting the product out the door as quickly as possible. Listen to the key challenges in this unique phase and learn how to overcome them, including: setting realistic goals for this phase, determining scope, getting team support, and earning stakeholder buy-in.