Our first ever all-virtual UXPA Boston Conference took place on October 23, 2020. Thank you to all who attended!
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Friday, October 23 • 3:30pm - 4:15pm
UX in the Discovery Phase: Building the Right Thing

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Research and design needs to live at the beginning of the product life cycle, so energy is spent on building the right thing, not fixing the built thing.

With limited resources, UX teams need to be focused. UX has helped companies learn about what their customers want and need. But too many skip the next, crucial step of discovery and jump straight to building a solution.

We’ll share 3 case studies on when hypothesis-driven design has helped mitigate risk while still getting the product out the door as quickly as possible. Listen to the key challenges in this unique phase and learn how to overcome them, including: setting realistic goals for this phase, determining scope, getting team support, and earning stakeholder buy-in.

avatar for Erin Freeburger

Erin Freeburger

Director, UX Research, Akamai Technologies
I lead a team of UX Researchers who create solutions to real problems through research, design thinking, collaboration, and innovation. I am proud that our research and insights have made a difference in the lives of millions of people around the world—and even helped save lives—by... Read More →
avatar for Chris Hansen

Chris Hansen

Principal Lead UX Designer, Akamai Technologies, Inc.
A product UX designer specializing in the development of innovative user experiences for mobile, desktop, and embedded products. A strategic thinker and effective leader, with a passion for design, who brings together development teams to tackle complex and fast-paced projects. Adept... Read More →

Friday October 23, 2020 3:30pm - 4:15pm EDT
5 - Liberty (Career)