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Friday, May 29
 

7:30am

Breakfast
Fuel up for an action-packed day!

Friday May 29, 2020 7:30am - 9:00am
8 - Constitution

7:30am

Registration
Nametags! Get yer nametags heah!

Friday May 29, 2020 7:30am - 4:00pm
9 - Ballroom Foyer

7:45am

Sponsors
The best people in the world. Without our awesome sponsors' help, we couldn't put on this day for you. Please go visit them in Constitution (the food room).

Friday May 29, 2020 7:45am - 7:00pm
8 - Constitution

8:30am

Welcome and Opening Chat
Speakers
avatar for Matt DiGirolamo

Matt DiGirolamo

UX Designer, SmartBear
Matt is a passionate user advocate, researcher, and designer. He is currently a User Experience Designer at SmartBear in Somerville, MA and is an adjunct lecturer at Lesley University for their User Experience program. After receiving a BS in Engineering Psychology & Biomedical Engineering... Read More →


Friday May 29, 2020 8:30am - 9:00am
7 - Ballroom

9:15am

Interviewing Designers as Designers: A Case Study
UX interviews are all over the place. Portfolio reviews and whiteboard challenges are the standard, but
they don’t provide enough information to make a hiring decision. From the job description to the final
interview, learn about how a UX team iterated over their hiring process to be more creative, more
ethical, and more informative to both their candidates and the team. This presentation will cover types
of challenges presented to candidates, what they test for, and how they ultimately affect the hiring
decisions.

Speakers

Friday May 29, 2020 9:15am - 10:00am
5 - Liberty B/C

9:15am

Elevating design with words
In recent years, UX writing has emerged as a specialized role for the design and development of User Interface (UI) text. Like agile methodologies evolving to support the product development lifecycle, the experience design industry has also evolved to support the technological advances of product experiences. We live in the age of the Internet of Things, where our digital experiences are seamlessly integrated into our lives, and our interactions have become less robotic and more conversational. Crafting the dialogue for these narratives requires a new skill, but it’s also a natural transition from information and experience design. If you’re new to UX writing or curious to learn more, this is the session for you.

Speakers

Friday May 29, 2020 9:15am - 10:00am
2 - Back Bay C/D

9:15am

The Great UX Debates
In the UX community, we all know that the answer to complicated questions is usually “It depends.” This doesn’t mean that constructive debate is useless - in fact, it can help us refine our thinking (or perhaps even change our mind) about the methods and processes we often take for granted. In this fast-moving and exciting session, we will take on 3 eternal debates within the UX community. Three bold debaters will argue the affirmative cases below, while 3 contrarians will boldly challenge them. Are you as passionate about one of these topics as our great debaters? Bring your arguments to the session - each round will allow for spirited audience participation.

The 3 affirmative cases:
  1. Personas have outlived their usefulness as a UX method. (Eva v. Colleen)
  2. High fidelity prototyping reduces design time and makes testing more accurate. (Jen v. Chris)
  3. We have lost the core principles of UCD to be Agile. (Ann v. Jeremy)

Speakers
avatar for Jeremy Kriegel

Jeremy Kriegel

UX Director, Audible
Jeremy Kriegel has been designing great user experiences (UX) for 20+ years. Just as we need to understand the needs and context of users to craft a design solution, Jeremy believes that success also requires us to look at the business context to craft an appropriate design process... Read More →
avatar for Chris LaRoche

Chris LaRoche

Senior User Experience Consultant, MIT
UX geek, researcher, & lecturer. All things Canada, Ireland, and Iceland.
avatar for Jen McGinn

Jen McGinn

Director of User Experience, CloudHealth by VMware
avatar for Colleen McCretton

Colleen McCretton

User Experience Design & Research, Fidelity
I\'ve been working in UX since before I knew that was what it was called, first with IBM, then with Vistaprint and now with Fidelity. I\'m a big fan of Design Thinking, Agile and Lean practices and especially how they can impact enterprise software where the users don\'t have as much... Read More →
avatar for Eva Kaniasty

Eva Kaniasty

UX Consultant, Slipper Studios / Brandeis U
Eva Kaniasty is the founder of a user experience consultancy providing UX strategy, research and interaction design. Her areas of interest include startups, education, healthcare, and design for sustainability. She received her Master in Human Factors from Bentley University, served... Read More →


Friday May 29, 2020 9:15am - 10:00am
4 - Republic A/B

9:15am

Is That Really Me? A Case Study in Measuring Emotional Engagement of Customers Using a Virtual Dressing Room in an e-Commerce Website
UX professionals have begun to focus on the how to deliver a highly engaging customer experience. One of the key challenges is to accurately measure a wide range of customer emotions including engagement, joy, frustration, trust, confidence, surprise, and disgust.

In my presentation I will share the results from a case study that focused on measuring customer emotions while using different virtual dressing rooms on three e-commerce websites. I will present biometric data from users, including eye tracking, facial expressions, and galvanic skin response (GSR) to show a more complete picture of the emotional user experience which would otherwise be difficult to detect using analytics, market research, or traditional user research methods.

Speakers
BA

Bill Albert

Executive Director, Bentley University User Experience Center


Friday May 29, 2020 9:15am - 10:00am
1 - Back Bay A/B

9:15am

The Dirty Truth about Accessibility
Are you having trouble getting accessibility efforts off the ground? Once underway, do those efforts often feel like they’re stuck in neutral? Perhaps what you’ve been taught about how to make the case for accessibility and what the pursuit of accessibility entails needs to be rethought. The things you hear about over and over again—the threat of legal action, the risk of lost sales, the cost of implementing after-the-fact fixes, and how to craft accessible code—don’t tell the whole story. In fact, they may be the very thing that’s preventing you from achieving the accessibility goals that you’ve set for your organization. It’s time to reassess the very ideas that have been accepted as truisms and reveal a better way of pursuing accessibility.

Speakers

Friday May 29, 2020 9:15am - 10:00am
3 - Independence

9:15am

Morning Mentoring
Moderators
avatar for Jen McGinn

Jen McGinn

Director of User Experience, CloudHealth by VMware
avatar for Bob Thomas

Bob Thomas

Founder and Principal, User Research Consultant, LLC
Bob Thomas runs his own user research consultancy. Previously, he was Director of User Research at Liberty Experience, where he worked for 11 years building a user research practice and managing a team of 10 user researchers. His background includes user experience research, usability... Read More →

Friday May 29, 2020 9:15am - 10:00am
6 - Commonwealth

10:15am

More Than Words: UX for low-literacy users
Navigating the world with the reading skills of a 9 or 10-year-old can be a treacherous and frustrating experience, with healthcare documents, websites and even apps being written at high school reading levels. Low-literacy means not simply diminished reading ability, but also cognitive limitations that impact the ability to plan, focus attention, navigate hierarchies, and make cognitive abstractions among other issues. To explore how UI design can help or hurt low-literacy users, this presentation will review a prototype design for a personal banking website suitable for desktop, smartphone, or feature phone (a phone without a touchscreen and limited functionality) that will be accessible to people with low-literacy. The prototype synthesizes established UI design guidelines as well as recommendations from previous research on UI design for low-literate users. While there are many challenges faced by low-literacy users, this student presentation will focus particularly on their access to banking resources and how improvements to the UI of a typical banking website could potentially improve their access to this important resource.

Speakers
HV

Hannah Verlin

Operations/Marketing, Veo Robotics


Friday May 29, 2020 10:15am - 10:25am
6 - Commonwealth

10:15am

Survive and thrive through a usability emergency
As the impact of technology on society is gaining attention, user experience experts may find ourselves in situations where our work or impact on a product suddenly comes into question in the public eye. Where one day you are working behind the scenes to improve the companies user experience, the next day you may find yourself in the limelight as a user experience emergency evolves. This talk will cover how to handle a usability emergency and use it to catapult your user experience practice forward. It will cover practical steps including reframing, evaluating, planning, and communicating while the pressure is high. By the end of this talk, you’ll know how to handle anything from a public PR crisis pointed at usability through that executive that tried your product and created an internal crisis to fix usability immediately. 

Speakers
avatar for Catherine Robson

Catherine Robson

Product Manager, User Experience, Red Hat, Inc.
Catherine Robson is a user experience manager and professional who has been working in the industry for over 15 years. Currently a Manager of User Experience at Red Hat, where she has been recognized with the Stevie Award for Women in Business for Employee of the Year, she works to... Read More →


Friday May 29, 2020 10:15am - 11:00am
5 - Liberty B/C

10:15am

Same data, different chart: How the form of data affects what users can see
So, you need to make a chart. Where do you start? This talk will give you an overview of the decisions that go into choosing the right visualization for your user—and for the data. We’ll talk about which visualization to use when, and how different charts support user tasks. In addition to the basic line charts and bar charts, we’ll also look at some more complicated examples to explore how you can use a design perspective to create more interesting and useful visual forms.

Speakers
avatar for Erica Gunn

Erica Gunn

Senior Lead Data Visualization Designer, SHYFT a Medidata Company
Erica Gunn is a data visualization designer at SHYFT/Medidata, where she creates systems to connect pharmaceutical databases to client tasks in generalized and reusable ways. She received her MFA in information design from Northeastern University in 2017. In a previous life, Erica... Read More →


Friday May 29, 2020 10:15am - 11:00am
2 - Back Bay C/D

10:15am

Research Ready to Build: Compelling Artifacts that Speak Your Agile Team’s Language
Communicating design and research results, in a way an Agile development team can best leverage them, is critical to achieve your vision of the user experience. Our teammates have their own favorite methods for making sense of information, which we can adopt to bridge communications gaps. Join our talk to learn several techniques UX designers and researchers can use “speak the language” of business, development, and quality assurance (QA). Success (and failure) stories will illustrate how we have used our coworkers’ methods and vocabulary to engage teammates and deliver great experiences. We show how to make the key points stay with teammates by collaboratively translating them into a scope of work everyone can understand. Our examples cover tactically planning one sprint’s backlog, through a list of related capabilities for a product epic, to strategically planning a multi-year vision roadmap. You will walk away with processes, tips and tricks for better collaborating with Business, Dev and QA, ultimately making research and design insights relevant and actionable for everyone.

Speakers
avatar for Joshua Ledwell

Joshua Ledwell

Principal User Experience Designers, Autodesk
Josh Ledwell is an experience designer who creates efficient, satisfying, and delightful software workflows at Autodesk. He pioneered the Customers in Sprint Reviews collaboration method used by over a dozen development teams. Josh has a master’s degree in Human Factors and Information... Read More →
DD

Devashree Desai

Sr Experience Designer, Autodesk


Friday May 29, 2020 10:15am - 11:00am
4 - Republic A/B

10:15am

What Did I Miss? The Hidden Costs of Deprioritizing Diversity
Characteristics like race, ethnicity, gender, and disability status—whether they are socially constructed, superficial, or highly visible—can have a significant impact on how we experience the world, and how the world experiences us. In my experience as a UX researcher, diversity is the first thing to vanish from the recruit when the going gets tough; I want to show you why that is not okay, and what you can do about it in your own practice. Researchers may already believe that diversity is important in theory, but this presentation will go further by demonstrating why it is imperative for a strong user research study, providing examples of what we miss when we do not insist on diversity, and offering talking points to help make the case to clients, stakeholders, and internal teams.

In this presentation, we will examine the problem space through a sociological lens and talk about what it means to live a different experience based on your demographics and characteristics. Then, I will discuss the results of a survey that asks about how researchers think about and practice diversity recruitment in their screeners; we will look at examples where opportunities were uncovered or completely missed because the researcher did or did not insist on retaining diversity criteria in the recruit. Finally, I will offer suggestions to help researchers make the case for including and retaining diversity criteria in their screeners to ensure that the participants they talk to are representative of the full spectrum of their intended audience.

Speakers
avatar for Megan Campos

Megan Campos

Senior Experience Researcher, Mad*Pow


Friday May 29, 2020 10:15am - 11:00am
1 - Back Bay A/B

10:15am

When UX research and organizational culture collide: Leveraging organizational design frameworks for more effective and impactful outcomes.
Have you undertaken UX research - either as a consultant or part of an internal team - that uncovered a critical process, capability or cultural isue for the organization? As researchers, we tend to be the first ones to identify and encounter those sore spots, putting us in a unique position to consider our role and responsibility in highlighting these insights and helping others navigate through them. To help researchers when they encounter these situations, we have developed several frameworks and tools - using the lens of organizational design - to help unpack these problems when they arise, and determine how to move the work forward effectively.

This talk will:
  1. Introduce some common challenges when research uncovers misalignments in organizational behavior and culture,
  2. Present some organizational design frameworks that will help unpack these sore spots and identify where you might find leverage points, and 
  3. Identify strategies and tactics using behavior change frameworks that anyone can use to influence change.

Speakers

Friday May 29, 2020 10:15am - 11:00am
3 - Independence

10:25am

Designing for Time
As a designer, having worked on several projects involving time-based interactions in the context of Financial Services, Healthcare and now currently in Human Capital Management at Kronos, I have grown interested in researching and discovering different ways to think about visualizing and interacting with time.

The audience will have the opportunity to see historical examples and the evolution of these concepts in our everyday consumer and enterprise tools. They will get a very different perspective about how time can be visualized in different shapes and forms, based on actions, intentions, scope and occurrence. They will also get to see some experimental and visual explorations on how these tools may be used in future with the evolution of technology.

Speakers
avatar for Charusmitha Ram

Charusmitha Ram

Principal UX Designer, Kronos


Friday May 29, 2020 10:25am - 10:35am
6 - Commonwealth

10:35am

Taboo UX: When your products' Persona is Larry The Cable Guy- Lessons from the Fiber Optic Industry
As UX designers, we all know that empathy for our users is paramount to successfully designing product interfaces that delight them. But what if the user is a know-it-all techno-phobic curmudgeon, a bumbling Larry The Cable Guy, or an oblivious neophyte? And what if there is a bureaucratic monolith between the UX researcher and these users? In this talk I will reveal my novel strategies to overcome the nearly insurmountable obstacles to accessing and pleasing very difficult personas.

Speakers

Friday May 29, 2020 10:35am - 10:45am
6 - Commonwealth

11:15am

The Subtle Art Of Not F**king Up Your Design Career
As designers, we all at times suffer from creative diseases like imposter syndrome, self-sabotage, etc. At times the inner critic makes us doubt our own abilities. Maybe even self-sabotage career promising situations! What if the conventional wisdom taught in design schools is all wrong?

To find answers, I conducted interviews with creative leaders at startups, Fortune 500 companies over the past three years. After analyzing hours of recording transcripts, I noticed that the designers who succeed in not screwing up their career have these four themes in common:

- They invest in humans and markets.
- They open-sourcing learnings.
- They use a Career Compass
- They develop an Identity Map

In this heartfelt talk, I will share my personal journey of overcoming these creative diseases.

Speakers
avatar for Jayneil Dalal

Jayneil Dalal

Lead UX Designer, AT&T
Jayneil Dalal is an Arsenal fan and strikes random conversations with random people at random times. He is a chatbot designer and works at AT&T in Dallas. In his past life he was an electrical engineer and worked on the Internet of Things at Intel and Texas Instruments. Outside of... Read More →


Friday May 29, 2020 11:15am - 11:25am
6 - Commonwealth

11:15am

Forget About Coding.
Many designers have explored whether they should learn to code or not at one point in their career. Whether we are thinking about career advancement, skill development, or having a greater impact, learning new skills is often the way to achieve that goal.

However, we don’t often explore Product Management skills as a way to navigate friction & disagreement, negotiate with stakeholders, influence the product vision, and balance user struggles with business needs.
With the responsibilities of the Product Manager and the Product (UX) Designer overlapping more than ever before, let’s talk about how you can leverage PM skills to level up your influence, value, and impact.

Speakers

Friday May 29, 2020 11:15am - 12:00pm
5 - Liberty B/C

11:15am

Designing at Scale: Practical Systems Thinking for Designers
As designers shift their focus to larger scale projects in what is increasingly becoming a networked, big data-driven world, design thinking is no longer the only approach that aids us in making sense of this newfound level of complexity. We’ll examine the design scale at which established design methods are relevant, from foundational artifacts all the way to services and systems, and some newly adopted approaches derived from systems thinking that can change the way design strategists are able to facilitate problem solving at scale.


Friday May 29, 2020 11:15am - 12:00pm
2 - Back Bay C/D

11:15am

Enterprise Customer Insights Research - How to Make an Impact?
Customer research is typically hard to do for companies who build enterprise softwares, where the development cycle and customer feedback cycle can be long, and also it is relatively hard to find targeted customers to study. Here, we want to share our stories about how we collaborate with other customer-facing departments within the company to schedule customer interview sessions, what kinds of research deliverables we provide, and how we communicate the results to influence product roadmap planning and feature prioritization.

1.   Collaborate with other customer-facing departments to find customers  It is always hard to find customers to talk to for enterprise softwares, so leveraging the help of other customer-facing departments would be very efficient. Those departments can be Customer Success Managers or Account Managers, Pre-sale Engineers, and Support and Services, etc. Some best practices that we’ve learned are:
  • Hold regular meetings between PM+UX team and other teams. 
Our PM/UX team have monthly meetings with PSE (Pre-Sale Engineer) team and CSM (Customer Success Manager) team, as well as biweekly feature request review meetings with support/services team. Building great relationship with these teams and communicate often are very important. 
  • Set specific goals to schedule interview sessions
 Every week, we aim to have 2 one-on-one sessions with internal people and 1 customer interview session. Setting specific goals helps us to keep moving. 
  • Leverage already scheduled customer meetings
We don’t want to overwhelm customers with multiple meetings, so joining the already scheduled meetings (such as regular customer review meetings, demo meeting and user training meetings) would be another good way to make sure that we can interact with customers quickly. Sometimes, we can squeeze our interviews into that session, and other times, just listening to their feedback to our demos or trainings can also give great insights. 
 
2.    Customer research methods and deliverables
Though we’ve used various research methods such as interviews, surveys and usability testings, the 2 most effective methods are through 1-hour customer interview sessions and Salesforce customer case analysis, since they give us the most valuable and actionable insights.
Most of our customer interview sessions are done through web meetings, where we usually ask the customers to share their screen, walk us through how they currently use our products and also share what they are trying to accomplish. Sometimes, we would ask customers to share their own roadmaps when possible. These details are super helpful to understand customer goals and use cases. Typical deliverables that we’ve provided are:
  • In-depth customer profile & use case report
  • Persona use case summary (Once we talk to enough customers with particular job roles, we would summarize the patterns. One thing to notice that we don’t provide generic persona description, but provide detailed use case patterns, which we found more useful.)
  • Experience Journey Map / Task flow (This journey map includes not only the flow that how customers use our product, but all the other products customers are using and integrating with.)
The deliverables from customer interview sessions have greatly helped the whole company to better understand our customers, not just at the feature level, but more on the fact WHY customers need to do certain kinds of tasks.
Another effective research deliverable is summarizing customer feature request cases from Salesforce. Often times, when we’ve heard lots of complains about one problem area (both from internal team and customers as well), we would run a Salesforce report and do a deep analysis of all the cases. Our summaries have driven the product team to raise the priority of these problems in order to fix them quickly.


3.  Communicate the results effectively
How to communicate the results and provide actionable insights also need careful consideration, since people usually don’t have the patience to read a long ppt file. Two important best practices that we’ve found are: have a one-page summary and visualize the results as much as you can. Thus, even just from a glance, people can still get what your report is trying to say. And one last small tip, always include a screen capture of the one-page summary in your email, for those people who don’t even want to download your report!

Speakers
avatar for Meng Yang

Meng Yang

Manager of Interaction Design and Customer Insights, NetBrain
10+ years of experience in interaction design and user experience research. This is the 4th time that my presentation is accepted to Boston UXPA!


Friday May 29, 2020 11:15am - 12:00pm
1 - Back Bay A/B

11:15am

If we can do it, you can do it: two librarians navigate a web redesign project
An organization’s website is often the first point of contact for customers, and good user experience in that initial interaction is crucial. This is particularly true of library websites, which serve as both a source of information about the library itself and a portal into the vast network of resources it provides. If these services and resources aren’t easily findable on the website, they may as well not exist as far as our users are concerned. Despite the importance of gathering user feedback to inform information architecture and design, resources to carry out this work, such as time, staff, and money, may still be limited.

In our talk, we will share our experience as two librarians without formal backgrounds in UX or design, navigating a web redesign project from scratch, and without a big budget. Coming from the perspective of a medium-sized University library, we will talk about our approach and how we’re balancing this work with our other full-time roles. We will highlight lessons learned and provide practical techniques that will set you up for success, such as:
  • How to build necessary skills to lead a redesign project and leading without authority
  • Strategies for user recruitment
  • Information gathering methods and the importance (and difficulty) of listening to your users without providing “expert guidance”
  • Strategies for creating and managing opportunities for involving other staff in the process and building buy-in
  • This session will benefit anyone who is embarking on a web redesign project, or are new to user research and want to get a user experience project off the ground with limited resources.

Speakers
avatar for Andrea Schuler

Andrea Schuler

Digital Collections Librarian, Tufts University
avatar for Nicole Nawalaniec

Nicole Nawalaniec

User Experience Librarian, Tufts University


Friday May 29, 2020 11:15am - 12:00pm
4 - Republic A/B

11:15am

The Remote Design Sprint Toolkit: Create and user test a new idea within a big team in 1 week (even remotely!)
Have you tried the Design Sprint 2.0? It’s an amazing process that hundreds of companies have used to design large-scale projects in a short amount of time. But the Design Sprint 2.0 reaches its limits when you have a large number of stakeholders, some of whom disagree on the project direction. Conflicts arise. Timelines expand. The feedback loop goes on and on. When you finally design the solution, it’s a miracle if it solves the original user problem. At Wayfair, we created the Remote Design Sprint as a natural evolution of the Design Sprint 2.0. The Remote Design Sprint leverages our everyday tools to unlock more creativity, bring in more stakeholders, and spend less time planning. We’ll provide you with an all-in-one toolkit to create any digital solution with as many as 20 stakeholders in just 1 week.


Friday May 29, 2020 11:15am - 12:00pm
3 - Independence

11:25am

Enhancing Community Interaction in Public Spaces with Interactive Technology
With one in five Americans reporting feeling lonely, we are in the midst of a loneliness epidemic. Not only can loneliness decrease our quality of life - it can also kill us. Research studies have even shown that lonely populations are more likely to contract illness and even die earlier.
Many of us are quick to blame technology for our isolation. But what if we could use technology to decrease social isolation and build community in public spaces?
In this 10-minute talk, we will learn how to apply principles from design and social psychology to increase the likelihood of both spontaneous and planned social interaction in public spaces. And, we will explore how increasing social interaction can drive profits for both businesses and cities.


Friday May 29, 2020 11:25am - 11:35am
6 - Commonwealth

11:35am

Thinking data visualization beyond charts: Alternative approaches to capturing and visualizing movement data in Indian Classical Dance
Data visualization is increasingly becoming an important expertise within the UX field and a mainstream source of communicating complex phenomena around the world. However, for the design community, much of the visualization is influenced by traditional plotting tools or graphs, i.e., some form of pre-determined visual encoding of the phenomena using an existing dataset. For instance, visualizations of air pollution data often do not communicate the actual impact or experiences of the pollution. Thus, are there opportunities for designers to explore visual encoding encapsulated within the phenomena as it happens in real-time?
In this talk, I will discuss some of my recent explorations of capturing and visualizing intricate human movements as an example using low cost approaches. In particular, I will present key learnings from capturing and visualizing subtle movements in an Indian classical dance performance using paint-on-paper (i.e. tracing the movements as they happen), light painting (capturing motion pattern as a trace of light), and wearable motion sensing (capturing very subtle changes in intensity and orientation using motion trackers). These explorations could enable information designers to take an intimate look at the dance performance and reveal elements of data visualization that are contained within these subtle bodily movements. Broadly, with data visualization becoming an important design competence, this talk provides designers with a viable alternative approach to exploring and understanding the phenomena they aim to visualize.

Speakers
AS

Arushi Singh

UX Designer, Northeastern University


Friday May 29, 2020 11:35am - 11:45am
6 - Commonwealth

12:00pm

Lunch
Yum yum

Friday May 29, 2020 12:00pm - 1:00pm
8 - Constitution

1:00pm

Bringing UX in-house: Cultivating digital skills through peer training
Many organizations have small UX teams and could benefit from UX researchers training their peers in user research to increase capacity. We have a small team working on a government open data website, with only one experienced UX researcher, so we decided to teach two analysts on the team how to conduct and analyze the data from user interviews. We found the best way to train them was to have them conduct mock user interviews to learn the process by doing. We’ll share what we did, what we learned through the process, and how others can apply our process in their own organization.

Speakers
MF

Maroya Faied

Program Analyst, Office of Natural Resources Revenue


Friday May 29, 2020 1:00pm - 1:45pm
5 - Liberty B/C

1:00pm

The Rebirth of Cool: The New Rules of Creativity in UX
We’ve come a long way from the days of Mad Men. Intuition and instinct have been replaced by data and process. The advent of Agile and Lean methodologies has forced a priority on speed and optimization over artwork and originality. All digital designs and brand voices are beginning to blur into one culture of statistically-proven sameness. We are expected to be more literate in our dealings with technology and business requirements, while also being more receptive to design criticism from those partners.

The question has to be asked: are creatives still creative?

In this fast-paced and humorous talk, Lou Cimaglia unpacks the creative process and examines the pitfalls that plague every design team. Filled with interviews and case studies, attendees will experience first-hand the friction of this new reality. Is it still possible to be true to our creative nature while remaining cooperative partners with our technical and business counterparts?

Speakers
avatar for Lou Cimaglia

Lou Cimaglia

Senior Content Strategist, Liberty Mutual
Lou Cimaglia was elected high school class president in 2005, and his career has really taken off from there. As Senior Content Strategist at Liberty Mutual, Lou is immersed in the daily work of creating better experiences for customers, and believes that rigorous work doesn't have... Read More →


Friday May 29, 2020 1:00pm - 1:45pm
2 - Back Bay C/D

1:00pm

What is information architecture?
From website navigation systems and taxonomies to cross-channel ecosystems and enterprise UX, information architecture is a foundational discipline for UX professionals. Information architecture (IA) emerged in the 1970s and became a mainstream practice in the 1990s, applying ideas from library science and HCI to problems of labeling, categorization, and organizing complex bodies of information on the web. Yet, as IA evolves with the industry and takes different forms—extending to the enterprise scale, across the digital and physical worlds, and to AI-driven experiences—it is difficult to define and explain. What is information architecture? Is it still relevant? What does it mean for our work?

In this session, nine experienced practitioners from the local UX community will give rapid-fire, 2-minute presentations on their interpretation of information through different lenses. A moderator will then ask them challenging questions that stretch their understanding of IA.

Through these presentations and discussion, we will tour many dimensions of information architecture and its role in UX and design. We’ll cover how information architecture addresses questions of language, labeling, categorization, information-seeking and navigation, taxonomy, and ontology—the “nouns and verbs” of the systems we design. We’ll also see how IA can help us map conceptual structures and frameworks we can use to design more complex solutions. Ultimately, a combination of multiple approaches, viewpoints, and philosophies come together and contribute to information architecture as a field of practice: “the structural design of shared information environments”.

Speakers
avatar for Dan Zollman

Dan Zollman

UX Strategist, Independent
Dan Zollman is an information architect and UX strategist living in Boston, MA. His interests in purposeful, ethical, and systemic design have evolved through his experiences practicing IA and UX in complex organizations including Vanguard, Tufts University, and the Commonwealth of... Read More →


Friday May 29, 2020 1:00pm - 1:45pm
4 - Republic A/B

1:00pm

Beyond the Binary: Design Principles for Gender-Identity Inclusion
Gender identity isn’t binary. But until now, our platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company.

So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.

It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. The lead researchers will share:
  • How they designed the research—and why we launched it
  • What they found from the conversations, research and prototype testing
  • How you now can conduct more inclusive research
  • How you can use the insights to make your company more inclusive


Friday May 29, 2020 1:00pm - 1:45pm
1 - Back Bay A/B

1:00pm

Designing an API Platform: Research & Design Strategies for Developer Experience
Developers are users too! Building a well-designed developer ecosystem for your product can be a huge benefit to your users and your business. Third party apps and integrations have the potential to amplify your product’s value to users exponentially. This presentation will walk through considerations for developer experience (DX): designing application programming interfaces (APIs) and companion documentation to improve the usability of a developer platform. We’ll cover the anatomy of an API call, how they can be used to build solutions, and some examples of what well-designed APIs might look like. As a case study, we’ll talk about the efforts our team undertook to completely redesign our platform with user-centered methods. We’ll discuss techniques for running usability studies, API interaction design and information architecture, developer docs content strategy, and conducting research with developers.

Speakers
avatar for Mark Hazlewood

Mark Hazlewood

Senior Product Designer, HubSpot
I design developer experience for HubSpot.


Friday May 29, 2020 1:00pm - 1:45pm
3 - Independence

1:00pm

Afternoon Mentoring
Moderators
avatar for Jen McGinn

Jen McGinn

Director of User Experience, CloudHealth by VMware
avatar for Bob Thomas

Bob Thomas

Founder and Principal, User Research Consultant, LLC
Bob Thomas runs his own user research consultancy. Previously, he was Director of User Research at Liberty Experience, where he worked for 11 years building a user research practice and managing a team of 10 user researchers. His background includes user experience research, usability... Read More →

Friday May 29, 2020 1:00pm - 1:45pm
6 - Commonwealth

2:00pm

Recruiting B2B Professional User Interviews
A discussion on User Interviews presented through case studies of sourcing recruits for IDEO and other design firms, and some best practices we’ve found in sourcing the right people - especially users who are B2B or professionals.

Speakers
avatar for Sophia Lin

Sophia Lin

Project Lead, DeepBench
Recruiting B2B User Research Participants


Friday May 29, 2020 2:00pm - 2:10pm
6 - Commonwealth

2:00pm

Eliminate 60% of Accessibility issues by implementing Design Systems
Creating Accessible solutions for people with disabilities, and Inclusive Design has taken the front seat in the last few years. While Accessibility standards exist for more than two decades, it is still a daunting task to follow them as there are more than 70 standards. Often designers, product owners, and developers feel that it's a considerable effort to implement accessibility standards.

In our organization, we have taken the "Shift Left" approach by including Accessibility into the Design Process. The integration of Accessibility in Design Systems has produced multiple benefits. In this presentation, we will share tips to achieve significant results for Accessibility and beyond.

Both presenters have deep expertise in Accessibility and Design Systems, respectively. Both presenters understand the need to answer questions and allocated time for the audience to get clarity on the subject.

Speakers

Friday May 29, 2020 2:00pm - 2:45pm
2 - Back Bay C/D

2:00pm

The State of Agile UX
“Our highest priority is to satisfy the customer through early and continuous delivery of valuable software”. If you recognized this principle from the Agile Manifesto, kudos to you! But did you know that the Agile Manifesto was written 20 years ago? What does it mean to be Agile in 2020?

This panel of UX leaders will discuss the unique attributes of Agile UX, key differences from a more traditional approach, how they evolved Agile UX practices in various organizations and some of the challenges to practicing Agile UX. Finally. They will also share recommendation for those who want to enhance their agile way of working.

Whether you are a deep agilist or agile-curious, join the conversation! There will be actionable take-aways for everyone, whether you work in a start-up, corporate or non-profit environments. Audience questions, friendly debate and banter will be encouraged!

Speakers
avatar for Jeremy Kriegel

Jeremy Kriegel

UX Director, Audible
Jeremy Kriegel has been designing great user experiences (UX) for 20+ years. Just as we need to understand the needs and context of users to craft a design solution, Jeremy believes that success also requires us to look at the business context to craft an appropriate design process... Read More →
avatar for Melanie St James

Melanie St James

CXO, The Co8 Group
Pro-active, persuasive and persistent, Melanie is a forward-thinking UX strategist, mentor, manager, communicator, UX researcher and interaction designer. Melanie integrates a blend of Lean UX and Service Design at the front end of projects to develop innovation solutions, reduce... Read More →
avatar for Jen McGinn

Jen McGinn

Director of User Experience, CloudHealth by VMware
CA

Calvin Arterberry

UX Designer, Threat Stack


Friday May 29, 2020 2:00pm - 2:45pm
4 - Republic A/B

2:00pm

Riding the synthesis wave: How to avoid drowning in your qualitative data
Ever finished an amazing UX Research study, only to find yourself drowning in interview recordings and incomprehensible notes? When analyzing qualitative research, it’s tempting to take shortcuts, because the analysis process can be so time consuming and hard. However, the rigor of your analysis can make or break the impact of your results and recommendations.

We’ll explore the common analysis pitfalls within UX research and illuminate techniques to improve your synthesis process. Learn how to mitigate the influence of your own bias and transform surface level patterns into nuanced, meaningful insights to level up your research findings.

Speakers
avatar for Margot Lieblich

Margot Lieblich

UX Research Intern, Liberty Mutual
I started my journey to UX and design research while working in healthcare IT, where I was constantly speaking with doctors, nurses, and other clinical users about their experiences with technology in the hospital. As I empathized with their struggles and learned about their goals... Read More →


Friday May 29, 2020 2:00pm - 2:45pm
1 - Back Bay A/B

2:00pm

UX in the Discovery Phase: Building the Right Thing
Research and design needs to live at the beginning of the product life cycle, so energy is spent on building the right thing, not fixing the built thing.

With limited resources, UX teams need to be focused. UX has helped companies learn about what their customers want and need. But too many skip the next, crucial step of discovery and jump straight to building a solution.

We’ll share 3 case studies on when hypothesis-driven design has helped mitigate risk while still getting the product out the door as quickly as possible. Listen to the key challenges in this unique phase and learn how to overcome them, including: setting realistic goals for this phase, determining scope, getting team support, and earning stakeholder buy-in.

Speakers
avatar for Lis Pardi

Lis Pardi

Director, Experience Design, Mad*Pow
Lis is an Experience Design Director at Mad*Pow and in past roles has been an information architect, usability researcher, interaction designer and general supporter of the floppy disk save icon. She has an MS in Library and Information Science from Simmons College and has worked... Read More →
avatar for Erin Freeburger

Erin Freeburger

Sr. UX Researcher, Akamai Technologies
I create solutions to real problems through research, design thinking, innovation, and good ol’ common sense. I am proud that my research and insights have made a difference in the lives of millions of people around the world—and even helped save lives—by bringing simplicity... Read More →


Friday May 29, 2020 2:00pm - 2:45pm
5 - Liberty B/C

2:00pm

Why UX Matters: The Chips and Pickle Story
Even the smallest interface decisions can have a seismic effect on business. Yet digital product teams continually miss the little things. Why? Join me on a tour of seemingly insignificant interface design quirks that have changed history, caused mass panic, otherwise upended society, and completely ruined my sandwich.

Because screen-based interfaces are central to modern life, our day-to-day design work has great purpose and value. We banish interface rage. We help businesses save and make serious money. We keep people safe from disaster and yes, even pickles. You hardly need a better reason to get up in the morning.

Speakers

Friday May 29, 2020 2:00pm - 2:45pm
3 - Independence

2:10pm

Graduating from Metrics to Analytics: How to Approach Measuring and Trending
To continue improving UX, we could all agree that we want access to good analytics, but how do you actually analyze all that data to tell a story? Numbers themselves don't mean a thing without proper context and an understanding of the goals and signals--it is then that proper KPIs can be derived and presented. Metrics can help you understand how your website or application is performing and how your users are interacting with it. Whether it's your employee portal, custom app, event microsite… CMSs and analytics packages can tell you a lot about how they're being used, but how do you think about interpreting and leverage those metrics?

Speakers
avatar for Jonathan Ralton

Jonathan Ralton

Senior Product Manager / Strategy & Design Team Lead, Insight - Digital Innovation
A certified product manager and scrum master, Jonathan leads efforts to envision technical solutions--addressing complex business problems and exploiting emergent opportunities. Beyond investigating challenges and defining strategies, he\'s intimately familiar with agile approaches--shepherding... Read More →


Friday May 29, 2020 2:10pm - 2:20pm
6 - Commonwealth

2:20pm

Assistive technologies and dementia: Exploring professional caregivers’ perceptions of the use of assistive technologies in providing care for people with dementia
This presentation examines professional caregivers’ perceptions of the use of assistive technologies in providing care for people with dementia. Five professional caregivers were interviewed and a combination of grounded theory and Discourse Analysis was used to analyze the data. All interviewees viewed dementia as a disability, demonstrating the dominance of the disease as a social concept. Findings indicate caregivers operate under discourses of assistance and disability. While caregivers acknowledged technologies can assist in the care of people with dementia, responses also indicated benefits are minimized or negated due to complications of implementing technologies. Results indicate that professional caregivers' perceptions of the use of technologies in providing care for people with dementia are mixed. Despite the benefits, assistive technologies can only be one part of providing effective care for people with dementia. For the presentation at UXPA Boston 2020, this will be a ten-minute student talk.

Speakers
avatar for Eric Ely

Eric Ely

PhD student, University of Wisconsin-Madison
Eric Ely is a PhD student in the School of Information at the University of Wisconsin-Madison. His research interests fall along two general lines of inquiry. First, he is interested in reframing and reconsidering teaching and learning in academic libraries at institutions of higher... Read More →


Friday May 29, 2020 2:20pm - 2:30pm
6 - Commonwealth

2:45pm

Coffee Break
Time to re-fuel.

Friday May 29, 2020 2:45pm - 3:15pm
8 - Constitution

3:15pm

How to Win Allies and Influence Products: The 5 People You Meet as a UX Professional
Throughout your career as a UX Professional - designer, researcher, writer, or anything in between - you’ll collaborate with many types people in your organization along the way. But what do you do when some of the people you work with don’t believe in the value of UX? Or think UX is a “nice to have?” How about the people who want you on every. single. project? Or the ones that think they could design it better? Worst of all, what if they don’t even know what UX is?

Fear not – we've figured it out.

During this presentation, you’ll learn about 5 distinct types of people you’ll meet and work with during your UX career: The Skeptic, The Phony, The Hurdle, The Bulldozer, and The Believer.
Some will be challenging; others encouraging. We’re going to explore each of these individuals, identify strategies you can use to work with them most effectively, and discuss how you can turn them into a UXer’s ultimate partner- the Believer.

Our end game? To help you create a pool of allies who support UX and advocate for your users - and you.

Speakers
CF

Christine Fiore

Manager, CX Innovation, Liberty Mutual
avatar for Bridget Nelson

Bridget Nelson

CX Designer, Liberty Mutual


Friday May 29, 2020 3:15pm - 4:00pm
5 - Liberty B/C

3:15pm

From Sticker Sheet to Mature Design System: Improving User Experiences while Scaling an Org
How does a large eCommerce company implement a new visual language to create a more cohesive user experience?

Over the course of a single calendar year, our experience design team went from using out-of-date sticker sheets to implementing a mature design system – enabling us to roll out a new look and feel across multiple eCommerce brands and create a new, more cohesive experience for our users. Learn how we partnered with dozens of separate product teams, measured design system adoption over time, optimized our communication model, and rebuilt our whole platform in the process.


Friday May 29, 2020 3:15pm - 4:00pm
2 - Back Bay C/D

3:15pm

Building a UX Practice in the Face of Resistance
We all know that building a user experience practice can be a challenging and rewarding experience. Whether you’re a team of one evangelizing UX throughout your company or trying to keep pace with your company’s rapid growth while scaling a team, there are plenty of challenges that will be thrown your way.

It takes time, patience and resilience to build a user experience practice. It’s as true today as it was over twenty years ago when many of our panelists began in the industry. Sometimes we could walk right into organizations and establish our presence and practice. Other times, we had to prove our worth before we could even start the work. In some cases, we had exposure to c-level executives and leaders, where conversations began with, “Who are you?” and “What do you do again?” And we had the opportunity tell them. We have stories to tell and explaining to do.

There is no one-size-fits-all approach for success for this process, which is why we’re bringing together a panel made of people with varied experiences. Our panel has experience building, growing, and scaling UX teams. We have experience working in tech companies like Facebook, HubSpot, NetApp, Rocket Software, SeaChange International and TripAdvisor; financial services and insurance companies like Bank of America, Fidelity, Putnam and Sungard and; large defense companies such as Raytheon; and eCommerce companies like Staples. In this interactive session, our panelists will reveal the challenges they faced, some successfully, some not. We will explore scenarios that we have encountered through the years and offer lessons learned and tactical approaches that have worked. And we will also invite the audience to tell their stories, too.

Moderators
avatar for Bob Thomas

Bob Thomas

Founder and Principal, User Research Consultant, LLC
Bob Thomas runs his own user research consultancy. Previously, he was Director of User Research at Liberty Experience, where he worked for 11 years building a user research practice and managing a team of 10 user researchers. His background includes user experience research, usability... Read More →

Speakers
avatar for Loi Sessions Goulet

Loi Sessions Goulet

Research Director, Tripadvisor
Loi Sessions Goulet leads the UX Research team at Tripadvisor, establishing the research function as a team of one before building out a team of researchers across the organization.  Prior to Tripadvisor, she was an early member of the Research team at Facebook. Loi holds a PhD in... Read More →
avatar for Craig Cailler

Craig Cailler

Product Design Manager, Privafy
Craig Cailler is the Product Design Manager for Privafy. He has previously managed and lead user experience teams in several industries including defense, finance, telecommunication and software development. Craig has spent most of his career in smaller team constructs, finding creative... Read More →
avatar for Rich Beauregard

Rich Beauregard

Senior UX Manager, Cloud Business Unit, NetApp
Richard Beauregard is a Senior UX Manager at NetApp. He built a UX practice at NetApp from the ground up to its current size of five in just under three years. Previously, he build an IA practice at Staples from a team of two to over ten. His background includes graphic design, art... Read More →
avatar for Lauren McKenzie

Lauren McKenzie

Director of Product Design, HubSpot
Lauren McKenzie is Director of Product Design at HubSpot where she helps teams solve the pain of marketers, sales reps, and support professionals by creating remarkable customer experiences within the HubSpot software. Prior to HubSpot, Lauren was Director of UX Design at Fidelity... Read More →


Friday May 29, 2020 3:15pm - 4:00pm
4 - Republic A/B

3:15pm

Boundary Maintenance for UX Researchers: Advice for Empaths
Whether by nature or by training, user researchers spend time listening to others, learning, and caring about their needs. It’s an occupational hazard to take on the issues, burdens, and concerns of others. This can become a problem when we become emotionally involved in what really belongs to someone else, or when others take advantage of our caring stance. This presentation gives practical advice for how to spend time listening to others’ stories and still maintain our own healthy selves.

Speakers
avatar for Kris Engdahl

Kris Engdahl

Associate Director, UX Research, Toast
It's all about the food.


Friday May 29, 2020 3:15pm - 4:00pm
1 - Back Bay A/B

3:15pm

Facilitating Collaboration on Cross-cultural Teams
Cross-cultural team working can be fraught with misunderstanding, bad communications and missed opportunities. But done well, a diverse team can be a powerful resource to design robust products and services that are more evocative, desirable, and delightful. If well managed, a diverse and collaborative team can have a positive impact on the organization: boosting productivity, creativity and overall company performance.

In contemporary working environments, collaborative teams are often composed of people from different cultures, nations, religions, racial and ethnic backgrounds. Now more than ever, there is a growing need to understand and embrace differences. Yet, many teams fail in this endeavor because they lack the tools to harness the power of diversity.

In this session, you’ll learn tools and techniques to build team cohesion, and surface deep understandings using evocative objects to facilitate those difficult conversations. We’ll share our experiences helping teams to communicate more effectively by building common ground and shared understanding amongst diverse individuals.

We’ll share real-world cases that we have worked on to demonstrate how designing your organization’s difficult conversations can help revitalize the workplace environment, and improve morale and productivity. Using research and techniques you already know — like participant observation, interviews, cultural probes, participatory design and workshops — we’ll show how understanding cultures through objects is an effective method to improve understanding in a cross-cultural team.


Friday May 29, 2020 3:15pm - 4:00pm
3 - Independence

4:15pm

Beyond the Business Card
Networking sucks. Pitching yourself over and over, your feet hurt, smiling for the 50th time that day to be excited for the next person trying to put on your “best” self. This is the thing that keeps people at home watching Netflix on a Tuesday night with a glass of wine instead of attending a meetup. So how can you go to an event and leave there saying you had a great night and met a bunch of friends?

It sounds so simple, but when you get to the event - you change. You’re not asking questions that you would ask at a dinner party with your friends, you’re asking career questions, design questions, you’re getting right down to it. And what happens? You get that business card, you give yours, and nothing happens. No connection made. 3 email reminders later and you wonder why you even went to the event.

What if I told you, that by simply changing the questions and the way you bring yourself to the event will change the way you network, forever? Join coach Jonathan Najarian where he’ll show you first hand the one thing you need to do: be you.


Friday May 29, 2020 4:15pm - 5:00pm
6 - Commonwealth

4:15pm

Nailing the job interview
So, you’ve learned how to write a compelling resume and cover letter, and you have a rich portfolio with sample case studies that walks someone through your process and the results. What’s next? The dreaded, nail-biting interviews.
Based on conversations conducted with UX leaders across the country, this talk will walk you through the most common phases of the interview process and provide some tips to increase your chance of landing that dream job. The intent is to help level the playing field and teach candidates how to effectively present themselves.

Speakers
avatar for Susan Rice

Susan Rice

Head of Product Design and Research, Toast, Inc.
Susan Rice leads user experience strategy, research, and design at Toast Inc., where the team is revolutionizing the restaurant industry to empower restaurants to delight guests, do what they love, and thrive. She has deep expertise in both B2B and B2C applications and is passionate... Read More →


Friday May 29, 2020 4:15pm - 5:00pm
5 - Liberty B/C

4:15pm

Your New Enterprise Sidekick - Designing The Conversational Experience Of Your Workplace Chatbot
Chatbots have gained a lot of buzz within the enterprise space with promises of transforming customer service to be efficient and cost-effective. However, many enterprise firms are met with disappointment when the implementation of Chatbots ends up not meeting expectations. Chatbots that were intended to expedite the customer service end up being inefficient and frustrating for the end users leading them to resort to contacting a human representative. How might we address this issue?

Join Srikant Chari as he goes over a case study that highlights the insights uncovered from the UX Research studies he has conducted on Chatbots at his company followed by content strategy to make the experience work better for both the end users and the business.

Speakers
avatar for Srikant Chari

Srikant Chari

User Experience Researcher, BMC Software
I am a UX Researcher with a mission to help drive the adoption of emerging technologies like Conversational AI in the B2B and B2C space through a human-centered mindset.


Friday May 29, 2020 4:15pm - 5:00pm
2 - Back Bay C/D

4:15pm

Find it and Fix It: How a UX audit empowers you to identify your product’s top UX issues
UX professionals often struggle to understand why users aren’t using their product the way we wanted them to. Usability testing only gets us so far. How can we gain more precise and actionable insight into what’s holding our users back from getting the most out of our work?

A UX audit can identify the most pressing issues facing the users of your product. In this session, you’ll learn how to synthesize data from different sources to create a multi-layered, multifaceted, and robust depiction of what problems need to be fixed and how to prioritize fixing them. Participants will leave this session ready to run a UX audit themselves or in partnership with stakeholders from different teams.

Speakers
JX

Judy Xu

UX Researcher, Hubspot


Friday May 29, 2020 4:15pm - 5:00pm
4 - Republic A/B

4:15pm

Learn from the Best: How Experienced Professionals Moderate Usability Tests
Usability testing is by far the most widely used usability method. It’s important that we learn from experienced practitioners about this method so we can continue to improve our skills in usability testing and avoid common errors.

Through presentations and interactive quizzes based on video clips, this talk reports how 15 experienced usability professionals and two graduate students moderated usability tests. The purpose of the study was to investigate the approaches to moderation used by experienced professionals. Based on this study, the talk presents some of the characteristics that distinguish good and bad moderation.

Each moderator independently moderated three think-aloud usability test sessions of Ryanair.com, the website of a low-fare European airline. All moderators used the same six usability test tasks. The test sessions were video recorded so that both the participant and moderator were visible.

Key observations were identified by asking other study participants to review a random video from each moderator. Each video was reviewed by five to seven study participants. With this approach, the data, not a single person, author, organizer, or moderator, determines what the key observations are.

This study, which is the tenth in a series of Comparative Usability Evaluation (CUE) studies, documents a wide difference in moderation approaches. The talk presents important issues in usability test moderation, including time management, building trust and rapport, pilot sessions, design discussions, and how you can keep sharp.

Speakers

Friday May 29, 2020 4:15pm - 5:00pm
1 - Back Bay A/B

4:15pm

Being together is overrated: Making distributed and remote teams work
Having managed distributed teams at several different companies and now working as a completely remote design manager, I’ve learned a lot of tricks along the way. With many organizations going global, even small companies are faced with the need to work in a distributed way. In this session we will discuss how managers and team members can bridge the distance while maintaining a strong design culture. We will talk about what tools to use to work collaboratively with your organization and explore the unique challenges faced by remote and distributed employees. We will discuss some techniques and tactics that bring team members closer together, regardless of time zones and cultural differences. There are also benefits to working this way, as shown by remote first organizations such as InVision. Attendees will leave with a better understanding of remote and distributed work (including knowing the difference between the two) and ideas to implement in their own work lives.

Speakers
avatar for Diana Brown

Diana Brown

User Experience Manager, SmartBear
Diana DeMarco Brown currently works as the User Experience Manager, at SmartBear. She has worked as a designer and design manager for Nuance, Aspen Technology, Autodesk, Raytheon, and  The MathWorks. She has also served as an adjunct lecturer at Northeastern University and MassArt... Read More →


Friday May 29, 2020 4:15pm - 5:00pm
3 - Independence

6:00pm

Cocktail Hour
Friday May 29, 2020 6:00pm - 7:00pm
8 - Constitution